I have been away from my site for a few weeks. (ok…so more like a couple of months!) but there is good reason. I have been really busy with other businesses i have been working on and finding solutions to marketing problems with a number of local businesses. Anyway one small little tool that i have been using which seems to be very useful is a toll called sidekick. so i thought i would write a little decscriotion of the product and how i have been using it here for you to show you how it can help any business with follow up and marketing emails.
Sidekick is a FREE add on app to your chrome browser which enables you to see when someone has opened your email. It also shows you in live time when and how many times someone has opened your email. it sits at the side of your gmail inbox and can be turned on or off very simply and easily.
How to use it.
So this is the good part…. what i have been doing is sending an email and seeing when they open it. Then if i see that they open it again on another day it is time for a follow up email. you then send the follow up email and do the same again. This way you can really make your product or service stick in the mind of your prospective client.
I used my theatre school business as a testing ground for the service and using the tool I have been having a far better response from enquirers than i used to. The main reason i think, is that you are really able to put your product in front of them at the right time. When I see that they have opened my marketing email a second time i can see that they are clearly interested and so this prompts me to send further info. They do not realize that i saw them earlier looking at my mail and so when they receive another email from me they are more likely to act on it.
If you have any other great add on apps for business i would love to hear about them. Thanks for reading and i hope you found this little post useful in some way. You can see more about sidekick using The link below.